Thursday, August 28, 2014

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Mohawk Valley

Collecting $1 million, $1 at a time

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Albany/HV: Collecting $1 million, $1 at a time
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A Waterford man is advertising on billboards and in newspapers throughout the Capital Region. He hopes those ads help spread a message inspiring you and others to help. Our Beth Croughan spoke with him and has more.

COLONIE, N.Y. -- "When something really bothers you, upsets you, disturbs you, is it true that you really can't do something about it?," asked a YouTube video posted to

Chris Mullally believes you can in fact do something about it. Last August, after being shocked by a news story explaining the conditions in Somalia, he started brainstorming.

"At that time, the news reporter had made a comment that really laid heavy on my heart. And that was the fact that they thought up to 600,000 children could die from starvation because of this famine and draught," said Mullally, founder Extraordinary Project.

From that number, Mullally came up with two others and a question. "What if one million people gave just $1 each?" He made the nonprofit public this February.

"I know that one million won't save the lives of 600,000 children, but certainly it will definitely help save a lot of them," said Mullally.

Mullally turned his idea into something big enough to put on a billboard. Now, since launching this project, he's raised nearly $43,000. But, in order to reach his goal that means he needs to reach more than 957,000 other people.

"It's not that difficult to raise this money if everybody helps. You know, 19 million people live in New York State. And if everybody gave $1, that would be $19 million," he said.

Mullally said his message has spread across thirty states and several countries and he hopes once the project is complete, it will inspire others to pay it forward.

"When Extraordinary Project is finished, whether that's a year from now or two years from now, that all the people, or at least a whole lot of them who have been a part of Extraordinary Project, when they see something going on in their community, or something in their state, you know, their country, or somewhere in the world, maybe they'll just think I can try to do something about it like that guy," said Mullally.

He plans to partner with an organization already working on the ground in Somalia. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP